Customer engagement platform Brightloom has announced a strategic integration with Toast, a cloud-based digital technology platform built for the restaurant community.
The collaboration empowers restaurant brands to utilise their Toast data for the seamless creation of personalised content and engagement strategies, enhancing their capacity for expansion.
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The integration provides Toast users with a detailed breakdown of their unique customer clusters and recommendations on how to reach each group for the most profitable results.
Brightloom’s latest feature, Brightloom Answers, integrates with Toast’s system to offer conversational AI capabilities.
The tool enables users to ask questions and receive insights about their business in a simple text format.
The partnership is supported by Starbucks and aims to level the playing field for restaurants of all sizes by offering enterprise-level tools.
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By GlobalDataToast business development senior director Keith Corbin said: “We are thrilled to welcome Brightloom to the Toast partner ecosystem, and delighted to offer our customers AI-powered customer segmentation engine with Toast point-of-sale (POS) and Brightloom.
“By partnering with Brightloom, restaurants can now increase customer loyalty by sending more personalised marketing campaigns to their customers.”
The Toast partner ecosystem includes more than 200 partners providing specialised technology and services.
Brightloom CEO Kellie Zimmerman stated: “The integration between Brightloom and Toast marks the next step in our mutual commitment to deliver innovative solutions to the restaurant industry. With this partnership, we can now activate machine learning (ML) models, advanced segmentation and AI-powered recommendations to restaurants of all sizes using Toast POS.
“We’re entering a new era in ML and AI technology. This partnership puts it into easy reach for all Toast POS users who want to scale their business and gain deeper insights into their customers’ preferences and needs.”
In 2023, hospitality technology developer OhWaiter joined the Toast partner ecosystem to help restaurants use its text-to-order platform.
