British Airways has announced a partnership with London-based speciality coffee roaster Grind to introduce a new range of beverages on its short-haul European flights.
Passengers flying from Heathrow and Gatwick airports can enjoy Grind’s exclusive coffee blends as part of the onboard “High Life Café” offer.
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Grind has crafted three coffee sachets – flat white, long black and decaf black – for British Airways’ flights.
The Flat White blend is described as creamy and chocolatey, with sweet notes of apricot and honey.
The Long Black Coffee offers a combination of chocolate, almond, and red apple flavours, while the Decaf Black Coffee delivers the same taste without caffeine.
In addition to hot beverages, Grind’s ready-to-drink (RTD) Iced Caramel Latte is available for purchase in-flight.
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By GlobalDataThis cold brew option includes a double shot of Grind’s speciality-grade House Blend coffee, slow-steeped in cool water and sweetened with caramel.
Priced at £3.25 ($3.53), the new offerings have been developed by Grind’s Head Roaster Howard Gill, who undertook coffee tasting on a flight to develop a coffee range “that tastes great even at 35,000ft”, World Coffee Portal reports.
Grind, established in 2011, currently operates 14 outlets across London and has a presence in the retail packaged coffee and capsule business, serving both wholesale and direct-to-consumer markets.
British Airways is the second-largest UK-based carrier and currently flies to 115 airports across Europe.
Grind CEO David Abrahamovitch was quoted by World Coffee Portal as saying: “Taking Grind into the sky with British Airways is an incredible opportunity for us to showcase our coffee internationally.
“As a company born in London, to partner with such an iconic British brand is an amazing step in our journey, and we can’t wait to see it on board.”
