BRIX Holdings aims integrate catering and everyday online orders into a single POS system. Credit: koonsiri boonnak / Shutterstock.

BRIX Holdings, a US-based restaurant portfolio company, has announced a strategic partnership with restaurant technology company Lunchbox.

This collaboration aims to integrate Lunchbox’s suite of digital solutions across BRIX Holdings’ diverse brand portfolio, which includes Friendly’s, Orange Leaf, Red Mango, and Smoothie Factory + Kitchen.

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The partnership is set to change BRIX Holdings’ digital landscape with a full-suite rollout at over 300 locations.

By leveraging Lunchbox’s advanced catering, app and web, marketing CRM, and delivery solutions, BRIX Holdings aims to unify and enhance its digital operations.

BRIX Holdings CEO Sherif Mityas said: “We’re excited to partner with Lunchbox to deliver a seamless experience for both, our guests and our franchisee partners.

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“Given Lunchbox’s success with Clean Juice, we are confident that this collaboration will significantly elevate the operations across our entire portfolio.”

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After successful integration with Clean Juice, BRIX Holdings is set to expand Lunchbox’s technology across its entire portfolio.

BRIX Holdings aims to provide a seamless ordering experience by integrating catering and everyday online orders into a single POS system, thereby connecting the loyalty and rewards experience across all channels.

The initiative aims to enhance guest engagement and streamline franchisee operations, addressing the growing need for a unified technology platform across the company’s brands.

The integration will provide BRIX Holdings’ locations with a seamless, branded user interface and a POS-integrated system, ensuring smooth operations from front to back-of-house.

Lunchbox CEO and co-founder Nabeel Alamgir said: “Partnering with BRIX Holdings is a major milestone for Lunchbox.

“For over four years, we’ve built our technology and integrations alongside brands like Clean Juice. Now, we’re excited to extend the suite of solutions to brands like Friendly’s and Orange Leaf — all to deliver a seamless and powerful experience.”