Burger King (BK) has announced its holiday-themed advent calendar, a limited-edition offering for its customers.
The calendar, which features a holiday village design inspired by the season’s BK app experience, contains 12 gifts, each representing a slice of the brand’s 70-year history.
It is a nod to Burger King’s history, with each of the 12 surprises drawing inspiration from menu items, campaigns and moments.
While the full contents remain under wraps until mid-November 2024, customers can anticipate a mix of comforts, festive decorations, and tributes to fan favourites such as Chicken Fries and the Whopper, as well as a throwback to the Burger King Kids Club.
Priced at $19.54, a homage to Burger King’s founding year, the BK advent calendar offers a retail value exceeding $100.
Customers willing to secure their calendars can text ADVENT to 251-251 to be among the first to purchase when sales commence on 22 November.
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By GlobalDataIn addition to the calendar, Burger King is launching “31 Days of Deals” as part of its 2024 holiday campaign.
This offers Royal Perks members digital exclusives, such as complimentary food, zero delivery fees on certain purchases and BK merchandise.
The deals are integrated into the BK app’s “BK Village” – a digital holiday experience where members can unlock daily offers and customise their virtual holiday home.
Burger King North America chief marketing officer Pat O’Toole said: “Burger King loves giving its guests great deals to help make the holiday season brighter, and this year, we wanted to give our biggest fans a little something extra.
“In addition to offering great value through our 31 days of delicious deals, the first-ever BK advent calendar is the perfect gift to give to yourself or others and help spread holiday cheer.”
Burger King is also extending special meal discounts and free Whopper burgers to Walmart+ members.