American restaurant chain Burger King has added Frozen Pink Lemonade to its beverage offerings in the US market.
The new drink is set to be the official frozen beverage of 2024’s MTV Video Music Awards (VMAs).
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Burger King North America chief marketing officer Pat O’Toole said: “This marks the fifth year in a row that we’ve partnered with Paramount and MTV, and the first time we’re introducing a product inspired by the VMAs – our new Frozen Pink Lemonade.
“We’re excited to be the frozen drink of the VMAs – a drink that’s just as cool and vibrant as the show itself, and I can’t think of a better venue to showcase our new drink for music and BK fans alike.”
The American fast-food chain will provide complimentary Frozen Pink Lemonade at the VMAs Block Party on 8 September 2024, at Domino Park in Williamsburg, Brooklyn.
Attendees of the VMAs on 11 September 2024 at UBS Arena in New York will also have the opportunity to enjoy the new beverage.
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By GlobalDataBurger King’s Royal Perks members are eligible for a free small Frozen Pink Lemonade with any purchase of $1 or more through the BK app.
This offer is valid from 29 August 2024 until 11 September 2024.
In collaboration with MTV, Burger King has produced a 75-second short film that draws inspiration from Frozen Pink Lemonade. The film is scheduled to premiere during the live broadcast of the VMAs on 11 September 2024.
Paramount Brand Studio chief marketing officer Dario Spina said: “We are always looking to drive cultural moments in the VMAs for our partners by creating seamless extensions to this tentpole experience.
“Burger King has been an incredible, long-standing partner in achieving that goal year after year and we can’t wait for fans to experience all we have in store during one of music’s biggest nights.”
In August 2024, Walmart+ unveiled a new partnership with Burger King, giving its members access to exclusive dining discounts.
From September 2024, members can get a 25% discount on digital orders daily and a free Whopper burger every three months with any purchase at Burger King.
