Starting from 10 October 2024, BK guests in the US can enjoy menu innovations inspired by The Addams Family animated films. Credit: Burger King / Business Wire.

Burger King has partnered with Amazon MGM Studios Consumer Products and the animated adaptations of The Addams Family to launch a Halloween menu featuring items inspired by ‘The Addams Family’.

Starting 10 October 2024, customers in the US can enjoy four unique dishes, each representing a different character from the animated films.

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The Addams Family Menu will feature Wednesday’s Whopper, Thing’s Rings, Gomez’s Churro Fries, and Morticia’s Kooky Chocolate Shake.

In a move to enhance the Halloween festivities, Burger King will also introduce a limited-edition line of King Jr Meal toys.

These collectables are inspired by ‘The Addams Family’ animated films and are designed to appeal to both children and fans of the franchise.

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Burger King Canada will roll out these new additions from 7 October 2024.

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Burger King North America chief marketing officer Pat O’Toole said: “Halloween holds a special place in our brand’s history, and we know our Guests look forward to seeing what delicious and kooky creations we come up with each year.

“We know ‘The Addams Family’ also has an affinity for the scarier things in life, so we’re excited to offer fans not one, but four new takes on their favourite BK products this Halloween season with these Addams Family-inspired creations.”

In August, Burger King expanded its beverage menu in the US with the addition of the new Frozen Pink Lemonade.

The company noted that the new drink was the official frozen beverage of the 2024 MTV Video Music Awards (VMAs).

Additionally, Burger King also offered the new beverage at the VMAs Block Party at Domino Park in Williamsburg, Brooklyn.