Indian quick-service restaurant (QSR) brand Burger Singh has unveiled an expansion strategy to open more than 200 new outlets across tier 2 and 3 cities in India.
The company already has 175 outlets, of which 103 are in non-metro cities.
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Burger Singh’s strategic focus on tier 2 and 3 cities is in line with India’s evolving consumption patterns, which sees more than 50% of the growth of the country’s middle class originating in these areas.
Many QSRs have concentrated on metropolitan regions, but Burger Singh identified the potential of smaller cities early on.
This foresight has resulted in a high-return investment model that now generates 70% of the company’s revenue, with year-on-year sales doubling.
Burger Singh founder and CEO Kabir Jeet Singh stated: “We recognised the untapped potential of emerging cities early on and designed a QSR model that thrives in these markets. By staying ahead of shifting consumption trends, optimising operations and making franchising more accessible, we’re not just expanding – we’re leading the non-metro QSR revolution in India.”
Unlike international competitors now facing steep costs, Burger Singh has established a profitable model in these regions.
Since launching its inaugural outlet in 2014 in Gurugram, Burger Singh has rapidly expanded to more than 75 cities across India, including Delhi NCR, Mumbai, Pune and Kolkata.
The brand has also ventured internationally, with three outlets and a food truck in London.
Burger Singh’s menu includes India-inspired Bunty Pappeh da Aloo, the Amritsari Murgh Makhani burger and the Bihari Gosht Mutton burger.
In March 2025, Burger Singh inaugurated a new outlet in Bengaluru’s HSR Layout.
