Restaurant chain BurgerFi International has broadened its culinary offerings with the launch of the Yes, Chef Burger across the US.
The new addition features two hand-smashed Angus beef patties, chargrilled onions and melted American cheese.
BurgerFi International CEO Carl Bachmann said: “We’re embracing one of the most beloved catchphrases of recent pop culture trends, particularly on TikTok, and aligning our approach with the demands of our guests.
“Our team is starting the New Year saying yes to flavour and yes to our guests.”
The brand noted that the Yes, Chef Burger draws inspiration from a scene in the film, The Menu.
Guests can order dine-in or pickup, or opt for delivery through its website and app.
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By GlobalDataBurgerFi chief marketing officer Cindy Syracuse said: “Today’s foodies crave a compelling experience, whether that means something that’s trending in pop culture or a fresh new take on their favourite dish.
“At BurgerFi, we’re here to curate offerings that align seamlessly with the preferences and cravings of our guests.”
In December 2023, BurgerFi and Anthony’s Coal Fired Pizza & Wings opened their first-ever co-branded restaurant in Kissimmee, Florida.
The location is owned and operated by franchisee NDM Hospitality, one of the original franchisees of BurgerFi.
The venue offers dine-in, takeout and online ordering for pickup or delivery. The companies also offered the first 100 guests an exclusive co-branded beer glass.