Capriotti’s Sandwich Shop has over 175 locations across the US. Credit: Robert Way/Shutterstock.

Capriotti’s Sandwich Shop, a fast-casual sandwich franchise in the US, is set to open its Boise flagship store in Idaho, in December 2024.

The new restaurant at 200 North Highbrook Way in the town of Star marks the beginning of the brand’s expansion into the Boise area, with franchisees Brian and Amanda Robertson at the helm.

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The Robertsons, who have successfully managed Robertson Installations in Las Vegas since 2015, are long-time patrons of Capriotti’s, having frequented the chain for more than three decades.

Upon moving to Idaho in 2023, they identified a demand for Capriotti’s sandwich offerings in the Boise market.

“Since moving to Boise to be closer to family, we’ve met plenty of people who have traveled out to Las Vegas purely to get their fix of Capriotti’s,” said Amanda Robertson, a military veteran. She expressed their commitment to the brand and the swift actions taken to establish its presence in Boise, revealing plans for a second location to open in 2025.

Capriotti’s, established in 1976, has built a reputation for its in-house slow-roasted, all-natural turkeys – a key feature of their diverse sub and sandwich range.

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Its best-selling sub, the Bobbie, is made with in-house-prepared turkey, cranberry sauce, stuffing and mayo, served on a soft roll.

The brand’s growth is supported by a corporate leadership team that provides support to franchise partners, including marketing, retail sales, operations and strategic growth initiatives.

Capriotti’s CEO Ashley Morris shared his enthusiasm for the brand’s expansion into Boise, highlighting the importance of partnering with franchisees who are passionate about the brand and committed to the community. “Our entrance into the Boise market has been a long time coming,” said Morris.

With 175 locations across the US, Capriotti’s Sandwich Shop offers a variety of cold, grilled and vegetarian subs, cheesesteaks and salads.

The brand opened two new stores in California in the summer of 2024, one in July and another in August.