Boston Pizza in London, Ontario. Credit: Raysonho @ Open Grid Scheduler / Grid Engine.

US-based full-service, casual dining restaurant chain Boston’s Pizza Restaurant & Sports Bar (Boston’s) has appointed Jeff Melnick as its executive vice-president.

In the new role, Melnick will be responsible for creating a franchise system by working with current franchisees to enhance their operations and sales.

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He will also partner with new franchisees to assist them in opening restaurants successfully.

Melnick said: “Having spent so much time in the restaurant industry, I’ve been able to help guide a variety of brands in achieving the growth and development they desire.

“I came to Boston’s because of the immense potential of the brand. The two-in-one concept of a distinctly differentiated family restaurant and sports bar under one roof is something you don’t see often in the casual dining space. It gives the guest an opportunity to choose Boston’s, regardless of the dining occasion.

“I’m excited to leverage the existing new restaurant pipeline and enhance the support platform we currently offer, to take the brand to new heights.”

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Prior to this role, Melnick worked with CraftWorks Restaurants & Breweries as vice-president and led the Gordon Biersch concept.

He started his career with Chili’s Grill & Bar as a manager and held various roles including regional director of operations in Southern California. Later he worked with Red Robin Gourmet Burgers as the senior vice-president of operations.

Based in Dallas, Boston’s currently operates 23 locations in 16 states across the country and its sister brand, Boston Pizza, operates more than 400 locations throughout Canada.