Chick-fil-A introduced a new dine-in mobile ordering to its customers. Credit: PRNewsfoto/Chick-fil-A, Inc.

US fast-food restaurant chain Chick-fil-A has introduced a new dine-in ordering option in its mobile app to enhance the customer experience.

Using the new feature, customers can place an order from a table in the restaurant and get it delivered to their table by a team member.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The dine-in mobile ordering service is currently available at participating restaurants across the US. Customers can also use the service to order additional menu items.

The fast-food chain introduced dine-in mobile ordering service at 80 restaurants in Tampa, Nashville, Seattle, San Francisco and Silicon Valley last year through a pilot programme.

Chick-fil-A service and hospitality director Khalilah Cooper said: “So many of our customers’ busy lives and commitments have them strapped for time. Dine-in mobile ordering is one way we can help them get a quick yet high-quality meal.

“This technology will be particularly helpful for busy parents who can now head straight into the restaurant and have their meal brought to their table at their convenience, without waiting in line.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In addition, Chick-fil-A allows customers to check-in using their phones via Near Field Communication technology, which is integrated into the table numbers.

Customers who place orders using this feature will receive Chick-fil-A One points toward rewards with dine-in mobile ordering.

The company is offering the service as an optional ordering option, as an add-on to accepting orders at the front counter and drive-thru.

Cooper added: “As we continue to grow and evolve Chick-fil-A’s digital experience, we’re focused on how the design of the physical restaurant environment can make the ordering and meal fulfilment journey even more seamless and enjoyable for our guests.”

Last month, Chick-fil-A started offering No Antibiotics Ever (NAE) chicken across its restaurants across the US.