American fast food restaurant chain Chick-fil-A is set to test a new concept, Mealtime Kits, across 150 restaurants in Atlanta from 27 August.
Mealtime Kits contain five recipes consisting of chicken parmesan, chicken enchiladas, dijon chicken, pan roasted chicken and chicken flatbread.
The restaurant chain’s chef Stuart Tracy created the five different kit recipes that feature Chick-fil-A’s No Antibiotic Ever chicken and pre-measured ingredients to enable customers to quickly prepare meals at home.
Chick-fil-A innovation programme lead Michael Patrick said: “We know our guests are busier than ever and need a variety of convenient dinner options. We’re excited to offer Mealtime Kits as a new way for us to serve our guests by providing fresh ingredients to enjoy a delicious meal at home.
“We designed our offering so our guests don’t have to order ahead, subscribe to a service, or make an extra stop at the grocery store.
“They simply pick up a Mealtime Kit at one of our restaurants at their convenience for example, when they’re already at a Chick-fil-A restaurant grabbing breakfast or lunch, or in the drive-thru on their way home.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe company will test-launch the Mealtime Kits for a limited-time to customers in Atlanta, which will be available through 17 November this year, followed by a nationwide launch.
Each Mealtime Kit is available for $15.89 and serves two people.