American fast casual chain Chipotle Mexican Grill has partnered with restaurant delivery service DoorDash to introduce a direct delivery service.
This partnership is a part of the restaurant chain’s efforts to grow its digital offerings and follows other digital enhancements and pilots by the company, such as mobile shelving units and a digitally enabled second make line.
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Powered through DoorDash, customers can place orders without leaving Chipotle’s app or website.
Chipotle chief digital and information officer Curt Garner said: “Fans have long been requesting Chipotle delivery, and as part of our commitment to make it easy for our customers to get the delicious food they love when, where and how they want it, we’re rolling out our own delivery service powered through DoorDash as the last mile delivery partner.
“We’re proud to be among the first fast casual chains to offer this delivery service and are excited to kick it off with this special offer for our customers.”
Under the partnership, Chipotle’s direct delivery service is currently available from participating locations within the areas served by both the companies in the US.
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By GlobalDataThe chain is also offering free delivery services to customers on all orders of $10 and above for a limited time until 12 September.
DoorDash chief operating officer Christopher Payne said: “We’re excited to expand our momentous partnership by powering Chipotle’s in-app and web delivery experience.
“Our expanded partnership leverages our strong logistics platform, which enables Chipotle to further the brand’s commitment to make its delicious food available to their customers wherever and however they want it.”
Chipotle currently operates more than 2,450 restaurants in the US, Canada, the UK, France and Germany.
