Chuck E Cheese is known for its iconic characters and pizza. Credit: CEC Entertainment, Inc./PRNewswire.

American family entertainment and pizza chain Chuck E Cheese has entered the Australian market, raising its international profile.

The company has signed a master franchise partnership agreement with the Royale Hospitality Group.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Royale Hospitality will introduce Chuck E Cheese’s blend of interactive play, games and family-friendly dining experiences to Australian families.

Royale Hospitality Group managing director Ray Strauss said: “We look forward to crafting the Chuck E Cheese brand for the Australian market.

“This is a momentous step towards establishing Chuck E Cheese as the premier destination for families seeking an unparalleled kid-centric entertainment and dining experience.

“I am thrilled, along with my dedicated team, to embark on this exciting journey, taking Chuck E Cheese to the next level throughout all of Australia.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The multi-unit agreement will introduce Chuck E Cheese’s kid-friendly experience that merges the brand’s classic offerings with interactive play and activities.

The concept features a variety of experiences and arcade games alongside the brand’s signature pizza and entertainment.

Chuck E Cheese continues to focus on global expansion, targeting new markets in Asia and Europe.

The company’s recent efforts include remodelling its locations, enhancing its entertainment offerings and growing its licensing footprint.

Chuck E Cheese international chief operating officer Mario Centola stated: “Chuck E Cheese is a powerful global brand that transcends language and cultural boundaries, centered around the timeless essence of family fun.

“We are thrilled to bring the magic of Chuck E Cheese to Australia and to collaborate with the Royale Hospitality Group, a partner that shares our commitment to delivering exceptional family experiences.”

In December 2023, Chuck E Cheese introduced a “Grown-Up Menu”, a new range of dishes for adults in the US which includes pizza, meatballs in sauce and flavoured wings.

The adults’ menu has been designed for the palates of those who enjoy spice and bold flavours.