The collaboration will allow Church’s Texas Chicken to deliver customised loyalty solutions to enhance guest engagement. Credit: Gorodenkoff/Shutterstock.

Quick-service US chicken restaurant chain Church’s Texas Chicken has announced a partnership with ParTech (PAR) to implement the latter’s loyalty and offers solution, named PAR Punchh, to enhance customer engagement.  

The collaboration is expected to transform Church’s Texas Chicken’s guest engagement and loyalty programme by leveraging Punchh’s expertise in delivering customised loyalty solutions for the restaurant industry. 

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PAR describes Punchh as a platform designed to streamline offer management and enable the full implementation of a loyalty programme projected to drive customer satisfaction and loyalty for Church’s Texas Chicken.  

Church’s Texas Chicken has also introduced “Church’s Real Rewards”, a new loyalty programme available at all US locations.  

Utilising Punchh’s Loyalty and Campaigns solutions, the points-based programme offers members a free two-piece leg and thigh or three-piece tenders on signing up, with the ability to redeem points for a variety of menu items, such as a 16-piece chicken meal. 

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In celebration of the new “REAL REWARDS” loyalty programme and the improved mobile app, Church’s Texas Chicken is also running a sweepstake offering 500 winners free chicken for a year.  

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Customers can enter the “Church’s Texas Chicken Free Chicken for a Year” sweepstakes by signing up for REAL REWARDS via the new app or online by 4 September 2024.

PAR Technology CEO Savneet Singh said: “Working together with them, we are not just strengthening their connection with fans, but also setting them apart from the competition. By blending their iconic offerings with our cutting-edge solutions, we’re creating a winning feast!” 

Church’s Texas Chicken, founded in 1952 by George W Church Sr. in San Antonio, Texas, is known for its Original and Spicy Chicken. 

The dishes are prepared using hand-battered and double-breaded tenders and served with Honey-Butter Biscuits, sandwiches and home-style sides.  

Alongside its sister brand, Texas Chicken, outside the US, Church’s Texas Chicken operates more than 1,500 locations in 23 countries and global markets, with system-wide sales exceeding $1.4bn. 

Church’s Texas Chicken digital and loyalty vice-president Jessica Wu-McConnell said: “PAR Punchh has consistently demonstrated the ability to quickly implement comprehensive loyalty solutions that meet the dynamic needs of large-scale operations for our brand. 

“Their responsive support and proven scaleability were key factors in our decision, ensuring a smooth and efficient launch of our loyalty initiatives.”