Church’s Texas Chicken, a quick-service chicken restaurant chain, has revealed the comeback of its original recipe chicken across all US outlets.
The return of this classic flavour offers both long-time fans and new customers the chance to savour the taste that made Church’s a household name.
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For more than seven decades, Church’s Texas Chicken has been synonymous with bold flavours and satisfying meals at great value.
The revival of the 1952 original recipe features enhanced, savoury spices that reach deep into the meat, ensuring every bite is infused with tradition and taste.
The brand prides itself on staying true to its roots while continuously innovating to offer unique and memorable flavours.
Church’s Texas Chicken CEO Joe Guith said: “This is the recipe that started it all, now crafted just for you.
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By GlobalData“This return is not only a return to our roots, but also a strategic move to drive our business forward. We’re confident that our guests will enjoy our exceptional recipe and iconic flavour, fuelling our growth and success.”
The signature chicken is deeply marinated for optimal juiciness and encased in a crispy, flaky batter that remains crunchy throughout.
The original recipe offers simplicity without compromising on quality, utilising a single batter for consistent excellence across servings.
Adding to the appeal is the affordability of this indulgent treat. Customers can enjoy individual servings or family packs.
Church’s Texas Chicken head chef Kevin Houston said: “Our original recipe captures the bold flavour that made the brand famous. The deep marination and crispy, flaky breading – it’s all about flavour!
“We’re excited to bring back our OG recipe to satisfy our guests’ cravings for even more flavour, ensuring every bite is infused with our blend of spices our guests love. We extend a warm welcome to those who haven’t visited our restaurants in a while to rediscover our legendary chicken.”
Moreover, Church’s Texas Chicken is inviting customers to join its new loyalty programme, Church’s Real Rewards.
Members can accumulate points with every purchase in-store, online, or via the app – earning ten points for every $1 spent.
Upon signing up, members receive a complimentary chicken reward redeemable with their first purchase as part of the programme.
Earlier in October this year, Church’s Texas Chicken launched an opportunity for its Real Rewards members to enjoy delicious ‘treats’ with its Halloween promotions.
