Cilantro Taco Grill’s menu offerings include tacos, burritos, taco salad, tortas, sides, desserts and drinks. Credit: Catherine Murray / Shutterstock.

Mexican fast-casual franchise Cilantro Taco Grill is poised for significant expansion across the US, with plans to open more than 100 new units.

This rapid growth comes less than six months after the brand signed its first franchise agreement in January 2024.

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The company has entered agreements with six different franchise groups, resulting in a total of 110 units in development across Illinois, Texas, California and Florida.

Hemant Patel, Cilantro Taco Grill’s inaugural franchisee, has signed on to the expansion to contribute to the brand’s growth.

Patel also franchises with Subway, Checkers, Dunkin’ Donuts and Baskin Robbins.

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Franchise agreements have also been secured with Hector Haget for six restaurant units in Dallas, Texas and Orange County, California.

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A significant 100-unit deal has been signed with Alex and Max Dreevs in Florida.

In Chicago, Illinois, Eduardo Bravo has entered into a franchisee agreement, while Roberto Sanchez has done the same in Wheeling, Illinois.

Founded in 2013 by Temoc Morfin, Cilantro Taco Grill has grown its presence in the Chicagoland market with 15 locations. Three more are set to open in 2024.

In 2023, Cilantro Taco Grill began offering franchise opportunities with the support of Fransmart and Grammy-award-winning artist Armando Perez, known as Pitbull.

They aim to expand the next generation of Mexican fast-casual concepts to more than 1,000 units worldwide up to 2033.

Cilantro Taco Grill founder Temoc Morfin said: “We are incredibly proud of the over 100-unit growth Cilantro Taco Grill has achieved just six months after signing our first deal. What started as a small taqueria in 2013 has now scaled into a thriving brand spreading across the US.

“This growth is not just a testament to our passion and dedication but also a beacon of hope for other families striving to achieve the American dream. Together, we are creating opportunities and sharing the flavours of our heritage with communities nationwide.”