American coffee chain Starbucks has entered Uruguay with the opening of its first store in Montevideo Shopping mall.
International retail and restaurant operator Alsea owns and operates the Starbucks branded stores in the country.
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By GlobalDataThe new store will offer Starbucks beverages including 100% arabica coffees, hot and cold handcrafted espresso beverages, Frappuccino blended beverages and hot or cold brewed coffee along with the company’s food menu.
Starbucks Latin America general manager and vice-president Ricardo Rico said: “Our first store in the beautiful country of Uruguay marks a key milestone for our expansion in Latin America.
“At Starbucks we all look forward to welcoming customers to the beautiful Montevideo store and sharing some of the finest coffees from around the world served by our passionate and knowledgeable baristas.”
Since 2002, Alsea has been expanding the chain’s operations in Latin America and currently operates 900 Starbucks stores in Mexico, Colombia, Argentina, and Chile.
As part of the expansion in Uruguay, Alsea plans to open ten more stores in the country, which would create 130 new jobs by 2020.
Alsea International director Federico Tejado said: “We’re filled with pride to open our first Starbucks store in Uruguay, which bolsters, without a doubt, our solid growth strategy in the region.
“It also represents our first step in the local market, where we hope to close the year operating at least five stores of the brand.”
