Connaught Plaza Restaurants (CPRL) has announced an investment of $150m up to 2028 to double the store count of McDonald’s in India to 600 by 2030, as reported by The Press Trust of India (PTI).
CPRL is McDonald’s restaurants’ master franchiser in the country for the northern and eastern regions, and will operate all the upcoming outlets.
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The capital injection aims to expand its network, with plans to increase its current 245 stores to 300 by the end of 2025 and double that number by 2030.
CPRL, a division of the $1.2bn MMG Group, seeks to bolster its presence in existing markets such as Delhi NCR, Punjab and Uttar Pradesh, and target new territories, particularly in Tier III cities.
MMG Group and CPRL vice-chairman Anant Agarwal stated: “We have opened a few new stores in new states and cities like Gangtok (Sikkim), Siliguri (West Bengal) and Guwahati (Assam). We see these regions as very promising.” He went on to say that customers had queued in these small markets, having been aware of the brand and waiting for its arrival.
“So we see a big boost in sales. So I think it will be a good combination of new cities, new states and existing states as well.”
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By GlobalDataThe expansion strategy includes modernising existing outlets and introducing the “experience of the future” (EOTF) format across the portfolio.
Agarwal emphasised the group’s strategy to penetrate smaller tier III locations with more compact store formats.
A McDonald’s store is ideally around 3,000ft², but the group is exploring smaller formats to facilitate expansion into Tier III areas.
Dine-in sales make up 65% of McDonald’s revenue in these regions, with delivery services contributing 35%.
