US-based multi-brand restaurant company Craveworthy Brands has acquired Kinnamōns, an Oregon-based cinnamon roll concept.
Founded by Super Bowl champion Ndamukong Suh in 2022, Kinnamōns offers handcrafted cinnamon rolls with flavour profiles such as Caramel Apple Pie, Maple Bacon, and Cookies and Cream.
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Kinnamōns product line also includes a selection of freshly brewed espresso and flavoured coffees.
With several locations in Oregon, the brand now plans to expand across the US through a franchise programme.
Suh said: “I’m proud that we were able to kick off Kinnamōns’ journey in my hometown of Portland, and now joining the Craveworthy team will allow others around the US to enjoy the gourmet and artisan experience driven by a team of seasoned experts who believe in the vision that inspired the concept.”
The acquisition by Craveworthy Brands will provide Kinnamōns with access to a restaurant platform which will support its growth, focusing on operations, marketing and supply chain management.
Craveworthy Brands CEO and founder Gregg Majewski stated: “At Craveworthy, we search high and low for brands that truly stand out and fill a niche gap in the quick-service industry while holding the ability to scale without losing the authenticity of its origins.”
“We recognise Kinnamōns as a concept that blends nostalgic and modern tastes, and a founding team that understands brand-building on a genuine level, making it the right addition to our portfolio. Our goal is to introduce Kinnamōns to new markets and preserve the artistry that makes it so exceptional.”
The move follows Craveworthy’s announcement of plans to become a managing partner and investor in Big Chicken, a fast-casual chicken brand founded by basketball player Shaquille O’Neal.
In November 2024, Craveworthy expanded its portfolio with the acquisition of California-based Fresh Brothers Pizza.
