Fresh Brothers Pizza is a California-based pizza brand. Credit: New Africa / Shutterstock.

Multi-brand restaurant company and franchisor Craveworthy Brands has expanded its portfolio with the acquisition of Fresh Brothers Pizza, a California-based brand.

Financial details of the deal have not been divulged.

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Founded in 2008, Fresh Brothers operates more than 20 locations across Los Angeles, Orange County and San Diego in the state of California.

The brand uses premium ingredients such as handmade dough, a sauce made with vine-ripened tomatoes and high-quality meats free from additives.

Fresh Brothers offers vegan, vegetarian and gluten-free preferences, and was an early adopter of plant-based proteins on its pizzas.

The menu at Fresh Brothers extends beyond pizza, featuring salads, baked wings, fresh knots and sliders.

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Craveworthy seeks to take Fresh Brothers from its Southern California roots to a broader national presence via a franchise model that promises consistency while retaining local charm.

The franchising programme is designed to equip partners with the necessary tools and support in the changing restaurant industry.

Craveworthy Brands founder and CEO Gregg Majewski said: “Fresh Brothers is a perfect fit for Craveworthy as we expand our roots from the Midwest to the West Coast with our first brick-and-mortar pizza brand.

“With more than 20 locations and a commitment to the best quality ingredients, Fresh Brothers puts a unique spin on an all-time favorite consumer category by offering inclusive menu options that appeal to today’s diverse dining preferences.”

“This acquisition not only diversifies our brand portfolio but strengthens our commitment to thoughtful growth, bringing something truly special to our guests and future franchise partners.”

In early 2024, Craveworthy acquired Taim Mediterranean Kitchen and Hot Chicken Takeover parent company Untamed Brands.

In October, Craveworthy Brands’ Wing It On! and Sigri Indian BBQ teamed up to open a co-branded restaurant in Newark, New Jersey.