Crisp & Green, a US fast-casual restaurant chain specialising in whole meals, is set to open its 20th location in the state of Minnesota on 3 August 2024.
Multi-unit operator Eat Wise is launching Minnesota’s newest and northernmost location at 1010 Woodland Avenue, Duluth.
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As part of its opening ceremony, the new restaurant will host VIP preview nights with complimentary food and a free outdoor fitness event.
The Crisp & Green chain, founded by Steele Smiley in 2016, opened its first store in Minnesota at Wayzata, a lakeside suburb to the west of the city of Minneapolis.
Offerings include salads, wraps, grain bowls, kids’ meals, smoothies and beverages.
Smiley said: “Crisp & Green started with a very simple idea – to make it easier for people to live a healthier life. We’ve created food that not only tastes amazing but fuels our guests’ active and busy lifestyles.”
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By GlobalDataThe brand now has 200 locations either open or in development across 15 US states.
As part of its growth strategy, Crisp & Green has partnered with Oakscale Franchise Partners, a full-service franchise sales organisation.
Crisp & Green offers an extensive franchisee training programme at its Wayzata location in which franchisees experience a detailed curriculum in restaurant operations.
In April 2024, Crisp & Green announced its plan to open 11 locations across the Chicagoland area from 2025.
