A Crosstown location in Greenwich market, London. Credit: Alena Veasey/Shutterstock.com.

Crosstown, a coffee and doughnut chain headquartered in the UK, is seeking new investment to fuel its international expansion plans, World Coffee Portal has reported.

The company, known for its artisan doughnuts, coffee and ice cream, has engaged Interpath Advisory to assist in the search for potential investors.

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Crosstown has a portfolio of 16 stores across the UK, complemented by trucks, market stalls and retail concessions.

The brand’s ambition extends beyond domestic growth, with a strategic eye on international markets, particularly in the Middle East.

In December 2023, Crosstown entered the international scene by opening a pop-up store at the Mother of the Nation festival in Abu Dhabi, United Arab Emirates.

The initiative was undertaken in collaboration with the Gulf Franchise Group, a franchise advisory firm.

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Crosstown CEO Howard Ebison said: “As we seek to expand our offering into more locations across the UK and grow internationally, the time is right to bring in new investment to help us fulfil our growth aspirations.”

The company was established by entrepreneurs Adam Wills and JP Then in 2014.

In March 2022 it sold a minority stake to London-based private equity firm Foresight for £3m ($3.7m), with Wills and Then maintaining a 35% ownership.

In March 2023 Crosstown appointed Ebison as its new CEO, marking a new phase of growth for the company.

Co-founder Adam Wills stepped down from the role of CEO but remained on the board, expressing confidence in Ebison’s ability to implement new structures and processes to drive profitability.

He was quoted by World Coffee Portal as saying: “Howard will put new structures and processes in place to allow Crosstown to be profitable.”

Ebison previously served as managing director for asset management at London-based property development and investment company Hammerson. He has also held commercial leadership roles at the Manchester Airport Group.