Yumlane created its proprietary technology stack for pizza making. Credit: Hans Geel via Shutterstock.com.

Curefoods, a multi-brand cloud kitchen chain in India, has acquired food-tech startup Yumlane Pizza and its proprietary technology, Inc 42 reported.

Neither of the companies has disclosed the financial details of the deal.

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The media company quoted Curefoods chief business officer Gokul Kandhi as saying: “Yumlane’s novel and industry-first approach to crafting pizza using proprietary technology has enabled it to consistently deliver high-quality products.

“Its extensive B2B client network and its positioning as a value leader in the pizza category align strategically with our brand portfolio and we are excited to harness Yumlane’s potential to enhance the pizza category.”

Yumlane was established in 2016 by Hitesh Ahuja, Rueben Ghosh and Rahul Kumar, who created its proprietary technology stack for pizza making.

The food-tech startup later entered into the cloud kitchen business with Yumlane Pizza and began its business-to-business (B2B) segment.

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The deal will enable Curefoods to expand its reach and distribution further using Yumlane’s cloud kitchen network.

It will also allow the multi-brand cloud kitchen chain to use Yumlane’s pizza technology for its other brands, according to the YOURSTORY website.

YOURSTORY quoted Yumlane Pizza co-founder and CEO Hitesh Ahuja as saying: “We have had a great partnership with Curefoods in the last two years and it is gratifying to know that they see value in what we have built in the pizza category.

“We are certain that with their deep operational and marketing expertise and ability to scale food brands, Curefoods will be able to grow this manifold and wish them all the success in building Yumlane into a pizza juggernaut.”