The new menu is already available at Curry Up Now’s Bay Area outlets. Credit: Curry Up Now/ PRNewswire.

Indian casual food restaurant Curry Up Now has announced the launch of its new menu and service model at Bay Area locations in the US.

The new menu is already available at the chain’s Bay Area outlets. It includes Hakka Noodles, Indian-Chinese street-style noodles and 1947 Chole Bhature, which comprises bhature, chana masala, chutney onions and pickles.

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The menu also features Dum biryani with chicken or veggies on parchment paper, butter chicken or paneer biryani and Punjabi 69, a dish inspired by south Indian fried chicken. It is also available with cauliflower.

New cocktails have also been launched as part of the latest menu modification.

The introduction of the new menu represents the brand’s first major menu since its inception.

Curry Up Now has appointed a new corporate executive chef Bikram Das, who previously worked with Amber India, to develop and launch the menu.

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The brand has also upgraded its existing counter service to a more casual tableside service at its Bay Area locations.

The chain will also introduce live Pani Puri service on the weekends.

Curry Up Now was founded in 2009 by husband and wife Akash and Rana Kapoor and currently has 20 physical locations, three food trucks and multiple digital kitchen outposts across the US.