US-based chain Dickey’s Barbecue Pit has entered a development deal with Hayder Smokey Barbecue to introduce its Texas-style barbecue concept to Ontario, Canada.
This is a major expansion for Dickey’s into the Canadian market, with plans for numerous locations across the province. The expansion aims to address a need in Ontario’s fast-casual dining market.
The partnership, seen as a substantial growth opportunity for Dickey’s, is spearheaded by Hayder Smokey Barbecue president Ibrahim Daniyal alongside Shyan Hayder, Shahrez Hayder, Jibreel Adnan and Hamza Hayder.
Ibrahim said: “Canada is a mosaic of more than 450 cultures and 200 languages. Our cuisine reflects this diversity, and I want to introduce Canadians to Dickey’s Texas-style barbecue, including halal options, that resonates with local and global flavours.
“There’s a need for organised, franchised food concepts in cities like Ottawa and Windsor. Dickey’s brings the legitimacy of a Texas-born brand that Canadians are already excited about. We plan to grow rapidly over the next decade, creating a family-oriented, inclusive dining experience that Canadians from all backgrounds can enjoy.”
The brand’s goal is rapid growth over the next decade, offering an inclusive and family-oriented dining experience.
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By GlobalDataDickey’s Capital Group CEO Roland Dickey Jr said: “Expanding more into Ontario is a major milestone for us. Ibrahim, Shyan, Shahrez and Jibreel are the perfect partners to help us bring authentic Texas barbecue to Canada.
“Their family’s story of hard work, perseverance and success aligns with our core values, and we believe this partnership is just the beginning of something great.”
The Hayder Smokey Barbecue team brings a wealth of expertise to this venture.
Shyan contributes organisational and customer service skills while Shahrez, Jibreel and Hamza bring management and real estate experience.
The deal is expected to introduce 32 new Dickey’s Barbecue Pit locations to Ontario’s diverse food scene.