DIG, a fast-casual restaurant known for its seasonal, scratch-cooked comfort food, has announced the launch of a new limited-time summer 2024 barbecue-inspired menu in the US.

 Available from 10 July until 17 September, the menu features new sandwiches and sides that draw inspiration from classic backyard cook-outs, beach days and picnics in the park.

Prices for the sandwiches are between $9.80 and $10.50, while sides start from $4.75.

The new BBQ Crispy Chicken Sandwich consists of charred chicken topped with a house-made BBQ sauce, while the BBQ Crispy Tofu Sandwich is a plant-based alternative with crispy tofu also topped with the signature BBQ sauce. The Nashville Hot Crispy Chicken Sandwich and its tofu counterpart both feature a house-made Nashville hot sauce served on a potato bun with picnic slaw and dill pickles.

Roasted Street Corn is a side of roasted corn mixed with green cabbage, grated Parmesan cheese, peppers, lime, cilantro, and chili — while Picnic Slaw combines shredded cabbage and carrots with a creamy dressing.

With more than 30 locations across the northeastern US, DIG serves up seasonal scratch-cooked plates, salads, sides and take-home family dinners.

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hief marketing officer Jessica Serrano expressed the brand’s excitement about the seasonal offerings: “Since summer is the season of outdoor gatherings, we wanted to provide a menu that offers diverse flavours and protein options to enjoy for any occasion.”

Serrano added, “Our guests have raved about our Crispy Chicken Sandwich, and our new seasonal spin on it will allow them to enjoy a taste of summer wherever they are, even if they’re just grabbing a workday lunch or dinner.”

DIG is hosting an event to celebrate the new menu, in collaboration with NYC Pickleball on 12 July 2024 from 11am to 4pm at Goodland Pickleball in Brooklyn.

The event will feature free pickleball lessons and samples from the new menu.