Domino’s Pizza China (DPC Dash) inaugurated 97 new stores in the first quarter (Q1) of 2025 – 61% of the total targeted store openings planned for the full year.
DPC Dash is Domino’s Pizza’s exclusive master franchisee on the Chinese mainland, in the Hong Kong Special Administrative Region of China and in the Macau Special Administrative Region of China.
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The brand continues to expand its footprint, reinforcing its community presence via its strategic 4D approach: Development, Delicious Pizza at Value, Delivery and Digital.
In January 2025, DPC Dash opened in 13 Chinese cities and by 31 March 2025, it was operating 1,105 stores across 45 cities.
DPC Dash not only strengthened its market share but also maintained a positive same-store sales growth for the 31st consecutive quarter since the current management’s tenure began, in the third quarter of 2017.
The company’s “go deeper, go broader” strategy has been instrumental in its market penetration, especially with the addition of six new cities at the start of the year.
This expansion has set a global sales benchmark within the Domino’s system, with DPC Dash holding all 40 top positions for the first 30-day sales globally.
The loyalty programme membership has reached 27.2 million as of 31 March 2025. The past year saw 12.6 million new customers placing their first orders, bolstered by digital initiatives that enhance customer engagement and retention.
It also launched new products and limited-time promotions: Singapore Style Sausage & Chicken Pizza, American Style Beef Bacon Pineapple Pizza and the Avocado Double Decker, along with snacks and a limited-time free crust upgrade promotion with terms and conditions.
The new product launches and marketing campaigns, such as the co-branded initiative with NetEase’s Egg Party and the Mega Week (BOGO) promotion, further stimulated consumer demand.
