Donatos Pizza’s new Bakery Crust Pizza features a square, thicker crust, smoked provolone cheese and a selection of fresh toppings. Credit: Donatos Pizza/PRNewswire.

Family-owned pizza franchise Donatos Pizza has unveiled its new Bakery Crust Pizza, a product designed to cater to budget-conscious consumers.  

The launch comes as families are seeking more affordable dining options due to rising inflation. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The Bakery Crust Pizza offers a square, thicker crust, smoked provolone cheese and a selection of fresh toppings. 

It can be cut into nine squares and is available with up to three toppings.  

The square-cut pizza is positioned as an ideal choice for families and groups.

See Also:

Donatos is offering an introductory deal in which customers can purchase two one-topping Bakery Crust Pizzas for $19.99, or a single pizza for $11.99.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

From 19 August 2024, the Bakery Crust Pizza is available across all Donatos outlets.  

Donatos Pizza chief marketing officer Jodie Conrad said: “We understand the importance of offering meals that are not only delicious but also affordable, especially during challenging economic times. 

“Our new Bakery Crust Pizza is a perfect option for families who want to enjoy a hearty, quality meal without overspending.” 

Established in 1963 by Jim Grote in Columbus in the US state of Ohio, Donatos Pizza is known for its signature thin-crust pizzas with generous toppings. 

More than 175 stores are operated by Donatos and its franchise partners.  

Donatos Pizza is also offered in 300 non-traditional sites across the US, including some Red Robin restaurants. 

In July 2024, Donatos Pizza expanded its menu offering with the Calzato – an offering with a crispy exterior made using thin dough and a melted interior with up to three customisable toppings.