Dunkin’ Donuts has named BBDO Worldwide as its creative agency of record to strengthen business through advertising strategy and creation beginning this autumn.
Under the partnership, BBDO is responsible for the restaurant chain’s national print, broadcast and out-of-home advertising development.
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The advertising agency will also oversee both digital and multi-cultural advertising operations of the doughnut and coffee house company.
BBDO Worldwide CEO Andrew Robertson said: “America needs Dunkin’ right now, and we can’t wait to get to work developing new marketing initiatives that will accelerate the transformation of this iconic brand.”
The company has also selected ARC Worldwide of Leo Burnett Group to oversee retail and in-store marketing operations. Responsibilities of ARC include in-store promotions and activity such as merchandising, point-of-purchase and signage.
Besides this, Dunkin’ is currently conducting a review for its media buying and planning partner. Led by MediaLink, the review is expected to be complete by the third quarter this year and will see participation by Incumbent media agency IPG’s Trilia.
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By GlobalDataDunkin’ Donuts US chief marketing officer Tony Weisman said: “We loved the insights and innovation that BBDO Worldwide brought to the pitch, and we believe they are the best partner to help us transform and elevate our marketing, finding fresh and relevant new ways to inspire and captivate customers.
“Additionally, ARC demonstrated a deep understanding of our customers and how to captivate them close to home and in the store.
“Every agency that participated in the pitch delivered great thinking and talent, and we are grateful that we got to choose from such a terrific line-up of contenders.”
