New Chickenless Pollo Taco. Credit: El Pollo Loco Holdings, Inc.

El Pollo Loco has introduced plant-based Chickenless Pollo Taco and Burrito as part of its efforts to attract vegetarian customers.

The company used soy protein blended in Mexican flavours in an adobo sauce to make the two plant-based items. The plant-based protein is created in-house and not sourced from other suppliers.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

El Pollo Loco said: “The rollout furthers El Pollo Loco’s commitment to making healthier living more accessible and convenient for its progressive-minded customers.”

The new Chickenless Pollo Taco and Burrito are available in 485 El Pollo Loco restaurants.

El Pollo Loco president and CEO Bernard Acoca said: “We are closely listening to what our customers are saying and feel confident the new Chickenless Pollo Taco and Burrito menu items will meet their lifestyle needs.”

The company now plans to further diversify its menu offering by adding new plant-based items.

The restaurant chain is known for serving Mexican style grilled chicken. The menu includes chicken meals, bowls, salads, soups, desserts and drinks.

The company opened its first restaurant in 1980 and has company-owned and franchised restaurants across the US in Arizona, California, Nevada, Texas, Utah, and Louisiana.

In September 2019, El Pollo Loco partnered with Postmates for deliveries in Los Angeles. Customers can now place an order through the Postmates website and app.

The Mexican-American restaurant chain also introduced a new fire-grilled chicken nachos dish last year. It is available in three flavours, Double Chicken Nachos, Shredded Chicken Nachos and Loco Chicken Nachos.