US-based restaurant and bar chain Fat Patty’s, known for its speciality burgers and diverse menu, plans to expand its footprint across the US through a franchise model.
The brand, which has built a customer base in West Virginia and Kentucky, is inviting franchise partners to join in its national growth strategy, according to Restaurant News Release.
With five locations currently operating and a new one in development in Toms River, New Jersey, Fat Patty’s aims to expand throughout the country.
The South and East Coast are identified as key target areas.
The brand’s franchising proposition includes updated technology, a comprehensive leadership team to help franchisees achieve success and a culture focused on collaboration and superior experiences.
The menu at Fat Patty’s features 18 speciality burgers that “blend traditional comfort with creative flair”.
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By GlobalDataOptions include the Jammin’ Patty and the Bacon Mac Patty.
The menu offers a variety of salads, pizzas and sandwiches.
Regular menu updates and monthly feature items are part of Fat Patty’s strategy to maintain customer interest and drive repeat business.
Fat Patty’s CEO Yannick Bastien stated: “Burgers are available in thousands of restaurants across the country, but nothing like what Fat Patty’s has to offer.
“Our burgers go beyond the bun and basics, creating unexpected flavour profiles for a unique and bold combination. Fat Patty’s was created to unite burger lovers over a new and innovative take on a well-loved classic, and we can’t wait to share our creations with food lovers nationwide.”
Fat Patty’s is actively looking for entrepreneurs with restaurant experience who embody its “two Ps”: Passion and Pace, and who will be hands-on in managing the operations of the business.
Its franchising offer includes incentives such as reduced costs for second-generation builds and discounts for veterans.