FAT Brands has launched the first co-branded store for its Johnny Rockets and Hurricane Wings restaurant brands in Washington DC, US.
The new store integrates Johnny Rockets’ classic menu with the co-branded model of sister wing brand Hurricane Grill & Wings, Hurricane Wings.
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The Johnny Rockets and Hurricane Wings restaurant is located at the Holiday Inn Washington-Central/White House and offers Hurricane Wings’ classic bone-in and boneless jumbo wings.
The outlet also serves classic Hurricane Grill & Wings’ cocktails, including the Hurricane Mojito and Hurricane Margarita.
The Johnny Rockets menu includes hamburgers, veggie burgers, chicken sandwiches, crispy fries, and hand-spun shakes and malts.
FAT Brands fast-casual division COO Jake Berchtold said: “Burgers and wings pair perfectly together, which we have witnessed first-hand at FAT Brands with the co-branding of Fatburger and Buffalo’s Express.
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By GlobalData“The demand for that co-branded combination continues to remain high with over 100 locations to date worldwide, so we knew it was time to play into that menu synergy further with other burger and wing brands in our portfolio.
“We cannot wait for hotel guests and DC locals to visit our first Johnny Rockets and Hurricane Wings location for an unforgettable flavour experience.”
In March, FAT Brands entered a development agreement to open ten Johnny Rockets restaurants in Israel.
The deal was led by F and J Master License LTD as the franchisee.
