FG Korea, the operator of the burger brand Five Guys, has announced the opening of its seventh store in Apgujeong, Seoul.
The new addition is located near Apgujeong Rodeo Station, covering 400.2m² across two floors with 112 seats.
The Five Guys Apgujeong branch is a five-minute walk from the Galleria department store. It is hoped that this location will be beneficial, as a similar location was in the case of the location near the Galleria Gwanggyo store.
With the upcoming launch of the ice cream brand Benson next door in May 2025, high customer traffic is expected for the area.
In celebration of the Apgujeong store’s opening, Five Guys will host a Lucky Seven event in which the first seven customers with a number seven on their payment receipt on opening day have a chance to win Five Guys gift cards.
The first customer will be awarded a Won 700,000 ($485) voucher, while the subsequent six will also receive vouchers.
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By GlobalDataCustomers spending over a certain amount will be gifted limited edition Five Guys merchandise, including keycap keyrings, eco-bags and posters.
An FG Korea official stated: “Apgujeong Rodeo is a key commercial district representing Gangnam, Seoul, and we expect to see an increase in the number of young customers and foreign tourists visiting.
“Five Guys Apgujeong plans to further strengthen its position as a differentiated food and beverage brand that matches the local atmosphere.”
A photo booth with instant printing will be available outside the store to capture memorable moments.
Five Guys was founded in the US in 1986. The brand made its debut in Korea in June 2023 under the guidance of Hanwha Galleria vice-president Kim Dong-sun. FG Korea is a wholly-owned subsidiary of Hanwha Galleria.
