American restaurant chain First Watch has announced the launch of a new 2023 holiday menu featuring five limited-time seasonal offerings.
The holiday menu will be available across all the First Watch stores in the US, except in the Tampa Bay area.
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It has already been introduced in restaurants and will be available for customers until 7 January 2024.
The menu includes additions such as the steak and bacon breakfast burrito and sunny Seoul hash, along with a re-launch of two old items, the cinnamon chip pancake breakfast and gingerbread spice donuts.
Sunny Seoul hash is shaved seared pork served with seasoned potatoes, kimchi and cheddar and Monterey Jack cheeses. It is topped with two eggs cooked any style, scallions, gochujang aioli and sesame seeds.
Wrapped in a grilled whole wheat tortilla, the steak and bacon breakfast burrito is made with seared steak, smoked bacon, scrambled eggs, seasoned potatoes and black beans.
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By GlobalDataGingerbread spice donuts are served warm, dusted with powdered cinnamon sugar and accompanied by salted caramel toffee sauce and crème anglaise.
Customers selecting the cinnamon chip pancake breakfast choose from hardwood smoked bacon or chicken, pork or turkey sausage alongside two eggs and a cinnamon chip pancake.
The new line-up also includes citrus hibiscus punch, which is a mix of hibiscus tea with cranberry, orange, pineapple, lemon and ginger served with a cinnamon-spiced sugar rim.
First Watch head chef Shane Schaibly stated: “While there’s no beating the familiar comfort of cinnamon and gingerbread around this time of year, we also want to continue meeting our guests’ cravings for more global flavours in everyday favourites.
“Take our sunny Seoul hash, for example, which infuses a touch of spice from the gochujang aioli – made from fermented red chili peppers and garlic – and tang from the kimchi, all balanced by hearty staples like potatoes, eggs and braised pork.”
First Watch is a daytime dining concept that serves made-to-order breakfast, brunch and lunch.
