Freddy’s Frozen Custard & Steakburgers has 550 locations across 36 US states. Credit: Jonathan Weiss /Shutterstock.

US-based fast-casual restaurant chain Freddy’s Frozen Custard & Steakburgers has announced the elevation of Erin Walter to the role of chief marketing officer (CMO).  

Walter is tasked with steering the company’s marketing efforts, aiming to enhance brand visibility, customer engagement and overall business expansion. 

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She has more than two decades of experience in the restaurant franchising sector and brings significant knowledge to her role.  

She was appointed vice-president of brand marketing for Freddy’s in 2021 and previously held marketing positions at Global Franchise Group, including director of marketing for Round Table Pizza. 

Freddy’s president and CEO Chris Dull stated: “Erin’s talent and dedication have greatly benefited our team. Her strategic vision and creativity have been crucial to our success, and I am confident she’ll excel as CMO.”  

“Her exceptional ability to inspire and collaborate, combined with her deep understanding of our brand, will be instrumental in taking Freddy’s to new heights. Erin’s commitment to excellence and her forward-thinking approach make her the perfect fit for this role, and I am excited to see the positive impact she will continue to make.” 

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In January 2024, Freddy’s Frozen Custard & Steakburgers revealed plans for a franchise expansion with 15 new outlets in markets across the US states of Nebraska, North Dakota and Maryland.   

The developments are a result of agreements with three franchise partners, TR Hospitality in Nebraska, Kyle and Vicki Sedivec in North Dakota and the A2SI Group in Maryland, each aiming to introduce Freddy’s to their local communities.