American fast-casual restaurant chain Freddy’s Frozen Custard & Steakburgers is expanding its menu with the launch of the new Prime Steakburger and the Reese’s Caramel Peanut Butter Cup Concrete.

The Prime Steakburger contains thin-sliced prime rib on a premium steakburger patty, alongside Swiss cheese, grilled onions and sautéed portobello mushrooms.

Freddy’s new dessert option, Reese’s Caramel Peanut Butter Cup Concrete, is a fusion of vanilla frozen custard, Reese’s peanut butter sauce, Reese’s Peanut Butter Cups and caramel sauce, finished with whipped cream.

The chain is also relaunching the Reese’s Creamy Peanut Butter Shake. This beverage combines vanilla frozen custard with Reese’s peanut butter sauce and Reese’s Peanut Butter Cups, topped with whipped cream.

The limited-time additions will be available from 3 July to 20 August 2024 across all participating locations.

Customers can find the items through drive-through service, in-restaurant dining, pick-up, or delivery through Freddy’s mobile app or the company’s website.

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Freddy’s Frozen Custard & Steakburgers chief marketing officer Laura Rueckel said: “Our new Prime Steakburger truly elevates the taste of our premium quality steakburger with the addition of tender thin-sliced prime rib and rich and creamy garlic aioli […] making for a craveable burger that may become your new Freddy’s favourite.

“Peanut butter lovers are sure to find Reese’s one-of-a-kind peanut butter blended with Freddy’s frozen custard an irresistible treat that incorporates the perfect balance of sweet and salty flavours.”