American fast casual restaurant chain Fuzzy’s Taco Shop has expanded its presence with the opening of its first location in the US state of California.
The new outlet, situated at 1523 East Main Street, Barstow, introduces the brand’s tacos and drinks to the West Coast.
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The opening was celebrated with a special promotion in which the first 50 guests in line receive free tacos for a year and a complimentary Fuzzy’s Taco Shop t-shirt.
The Soleimani Group, a multi-unit franchisee group with more than 30 IHOP (International House of Pancakes) locations, owns and manages the Barstow restaurant.
It is located on a busy highway that connects to destinations such as Los Angeles, Las Vegas and the Grand Canyon.
Fuzzy’s Taco Shop president Patrick Kirk said: “Fuzzy’s Taco Shop has built a passionate following across the country, and we’re confident that Californians will embrace our bold flavours and great vibes.
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By GlobalData“As a key stop along Route 66, Barstow offers the perfect place to take a break on a road trip. It’s a great first step to introduce our brand to the West Coast and marks a big milestone for Fuzzy’s.”
Its menu features tacos, which are topped with garlic aioli and feta cheese, all-day breakfast items, bowls, nachos and quesadillas.
Customers can also enjoy frozen margaritas, schooners of beer and other beverages.
Soleimani Group president and CEO Sam Soleimani added: “Barstow is a dynamic market with a constant flow of travellers and a strong local community. We believe Fuzzy’s fresh flavours and relaxed atmosphere will resonate here, and we look forward to growing the brand in this region.”
Dine Brands Global operates restaurants under the Fuzzy’s Taco Shop, Applebee’s Neighborhood Grill + Bar and IHOP brands, through its franchisees and subsidiaries.
