Patrick Kirk’s previous roles include leading vision and strategy for Applebee’s. Credit: Fuzzy’s Taco Shop/Business Wire.

Fuzzy’s Taco Shop, a fast-casual brand of full-service restaurant company Dine Brands Global, has made significant changes to its leadership team.

Patrick Kirk, formerly chief marketing officer (CMO), has been appointed as president in addition to retaining his marketing role.

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Marshall Claycamp, previously with International House of Pancakes, a subsidiary of Dine Brands, steps into the role of chief operations officer (COO).

In his dual role, Patrick Kirk will continue to shape the Fuzzy’s Taco Shop experience and steer the brand towards future growth while managing all organisational aspects.

With more than two decades of industry experience, Kirk has played a role in developing leading beverage programmes and fostering key relationships within the foodservice sector.

Dine Brands CEO John Peyton stated: “Patrick is no stranger to the business. At our sister brand, Applebee’s, he disrupted the casual dining industry through beverage innovation, growing the beverage business into a $1bn enterprise. Since joining the Fuzzy’s team as CMO, he has made an immediate impact.”

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Marshall Claycamp brings a wealth of knowledge from his tenure at IHOP, where he served as executive director of operations services for five years.

He has served in positions such as franchise business consultant at IHOP and in learning and development at Applebee’s, and has years of hands-on restaurant operations experience.

As COO, Claycamp will oversee all operations and franchise restaurant operations for Fuzzy’s Taco Shop.

Dine Brands acquired Fuzzy’s in 2022 for $80m in cash. Fuzzy’s serves Mexican cuisine and has 150 restaurants across the country.

In May 2024, Fuzzy’s Taco Shop entered two multi-unit development agreements to see the launch of 40 new restaurants in the Arizona and Texas markets.