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Singapore-based food delivery and ride-hailing company Grab has announced the acquisition of the home-grown restaurant reservation platform Chope.
Financial details of the deal have not been disclosed.
The strategic move bolsters Grab’s online-to-offline value proposition for merchants and users across Southeast Asia, particularly in Singapore, Indonesia and Thailand, according to an internal email viewed by The Business Times.
Grab plans to integrate Chope’s services with its extensive merchant-partner base in the region.
The Chope brand, along with its app and website, will continue to operate independently post-acquisition to ensure continuity for merchants and users.
Grab has given assurances that the acquisition will not lead to redundancies.
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By GlobalDataGrab deliveries head Xin Wei Ngiam said in an email: “Chope is a well-known and well-loved brand that operates in Singapore, Indonesia and Thailand.
“They have mature reservations and table management system, which we believe will bolster our omni-commerce strategy and help accelerate our efforts to capture the dining-out opportunity.”
The move will solidify Grab’s position as the “preferred everyday super-app” for consumers in the region.
Since its inception in 2011, Chope has expanded to seven cities and established strong relationships with top restaurant partners including Commonwealth Concepts, Jumbo Group, Soho Hospitality, Lost Heaven, Dining Concepts, Hospitality Management Asia, Ismaya Group and The Union Group.
Chope’s ecosystem also benefits from key partnerships with Alipay, DBS, CapitaLand, Google, Meituan Dianping and TripAdvisor.
In May 2024, Grab collaborated with OpenAI to develop and deploy AI solutions to enhance the Grab experience for users, partners and employees throughout Southeast Asia.