Workplace and venue food company Grazing has closed a deal to buy UK-based Purple Grape Catering for an undisclosed amount.
The company has made this move in an effort to expand its catering services portfolio offered to businesses across London.
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By GlobalDataThe deal will allow the company to provide a complete catering solution to its customers such as in-house workplace catering, hospitality and event.
Under the terms of the agreement, Grazing has taken control of all Purple Grape operations. It will operate the business under the same brand.
Grazing CEO Sam Hurst said: “Having seen strong growth in our B&I business over the past 12 months, we wanted to complete the circle by being able to bring the highest quality events to our corporate client base and found the perfect opportunity to strengthen our events department at pace through this acquisition.
“Emily has built up an incredible business over the past 10 years and her creativity, passion for food, eye for detail and energy are an absolutely perfect fit with Grazing. I couldn’t be more excited about bringing Purple Grape into the Grazing family.”
Headquartered in London, Purple Grape offers various event and corporate catering services to the fashion and retail industries.
Among the customers currently served by the company include Village Underground, Noho Studios and Greenwich Yacht Club.
Following the acquisition, Purple Grape founder and managing director Emily Gillan will continue in her role with the business.
Gillan will be responsible for offering client relations counsel and support to the overall events business of Grazing.
Gillan added: “Ever since we set up Purple Grape, we wanted to create a business which was fun and fresh, and provided exceptional food.
“In Grazing, we found a company and team which is incredibly passionate and experienced, which is why it felt like the right fit to take the business forward.”
