The introduction of the combined loyalty app reflects FAT Brands’ strategic focus on digital engagement. Credit: damann/ Shutterstock.

Multi-brand restaurant operator FAT Brands’ subsidiaries Great American Cookies and Marble Slab Creamery have launched a new app and loyalty programme.  

The Great American Cookies and Marble Slab Creamery app offers a digital journey in which customers can earn points and rewards for their favourite desserts.  

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The initiative follows the recent co-branded online experience launch, showcasing the brands’ commitment to a unified customer experience. 

The Great American Cookies and Marble Slab Creamery Rewards app is designed to delight users with birthday treats, point redemption discounts, and more.  

It consolidates the rewards systems of two popular brands for fan-favourite offerings into one platform, enhancing convenience for dessert aficionados.  

The integration of past loyalty programmes into the new app allows for a smooth transition for existing users, ensuring that no points are lost in the process. 

The move is part of a broader effort to modernise the dessert chains’ customer interactions.

FAT Brands marketing revenue channels vice-president Lisa Cheatham said: “Enhancing the digital journey for our loyal Great American Cookies and Marble Slab Creamery fans continues to be a key objective as the co-branded concept continues to grow its footprint. 

“The new app and loyalty programme streamlines ordering and rewards so you can experience the sweetness from both brands in one for the ultimate customer journey.” 

Marble Slab Creamery, under FAT Brands, launched its latest ice cream flavour – Summer Swirl – in June 2024.  

The new offering combines blue cotton candy [candy floss], yellow marshmallow and strawberry flavours, and can be purchased in a cup or a cone.