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Great American Cookies, part of FAT Brands, has announced its latest seasonal offerings with the introduction of the Caramel Churro Cookie and the return of the Pumpkin Spice Cookie.
The limited-time offerings are available until 31 October 2024.
The newly launched Caramel Churro Cookie incorporates caramel chips and cinnamon sugar.
The Pumpkin Spice Cookie returns with its combination of pumpkin, brown sugar, cinnamon, vanilla, white chocolate and a dusting of powdered sugar.
Great American Cookies marketing senior director Katie Thoms said: “Consumers’ cravings for fall-centric flavours continue to push deeper into August, and we’re excited to bake up not only a trendy fan favourite, Pumpkin Spice, but also Caramel Churro.
“The churro flavour profile continues to grow in popularity, and we can’t wait for fans to try our take on the classic treat.”
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By GlobalDataIn a related announcement, Marble Slab Creamery, also under the FAT Brands umbrella, has introduced its Pumpkin Spice Latte ice cream.
This new flavour features real pumpkin and rich coffee with a touch of cinnamon.
Customers can enhance their ice cream experience with a variety of toppings, including pie-inspired options such as Mallo Crème and graham cracker crumbs, or classic additions such as chopped pecans, caramel and marshmallows.
The Pumpkin Spice Latte ice cream is available alongside the cookies until the end of October 2024.
Marble Slab Creamery marketing senior director Katie Thoms said: “As a brand, we always aim to take advantage of trending flavour profiles, and there’s none bigger than Pumpkin Spice Latte, year after year.
“With our always free mix-in options, there are so many different flavour combinations to create with our Pumpkin Spice Latte ice cream. We hope our guests will return again and again.”
In November 2023, Great American Cookies and Marble Slab Creamery broadened its menu with the introduction of Red Velvet Hot Cocoa treats.