Credit: Grubhub.

A new initiative RestaurantHER has been launched by online and mobile food-ordering company Grubhub to advance female leadership in restaurants.

The initiative will support women-led restaurants across the US, as well as other reasons that benefit the communities.

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Under the initiative, Grubhub will contribute $1 up to $1m for every person who pledges at RestaurantHER.com to dine in or order delivery from women-led restaurants, starting now until the end of next month.

Grubhub will contribute the first $100,000 to Women Chefs & Restaurateurs, which will sponsor scholarship programme and development of a digital toolkit with resources to help restaurant operators build culinary leadership.

Grubhub chief executive officer Matt Maloney said: “We are honoured to unveil RestaurantHER to support women in leadership roles across the restaurant community.

“Closing the gender gap that leaves women occupying fewer than 20% of chef positions in the US will ultimately introduce new creativity and expertise into our restaurants and no doubt elevate the entire culinary industry. We believe Grubhub has a duty to support women-run restaurants and promote more diversity, in the industry and on our platform, which will begin with RestaurantHER.”

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In addition, a new map will be introduced on RestaurantHER.com to direct diners to woman-led restaurant locations nationwide.

Grubhub has more than 80,000 restaurant partners in nearly 1,600 US cities and London, with a brand portfolio including Seamless, Eat24, AllMenus and MenuPages.