The restaurant spans across an area of 2,800ft². Credit: The Image Party via Shutterstock.com.

American restaurant brand The Habit Burger Grill is set to open a new location in Lexington, South Carolina.

The new venue, scheduled to open on 31 January 2024, will serve guests the brand’s signature offerings including charburgers, sandwiches and fresh salads.

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Located at 5304 Sunset Blvd, the Lexington restaurant spans 2,800ft².

It will offer customers dine-in, drive-thru, takeout and delivery services.

Orders can be placed via The Habit mobile app, the company’s website and third-party delivery platforms such as Grubhub, DoorDash, Postmates and Uber Eats.

The Lexington site will feature indoor self-serve kiosks to streamline the ordering process for guests.

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The opening marks the fifth Habit Burger Grill establishment in South Carolina.

The Habit Burger Grill Culinary Innovation director Jason Triail said: “We love bringing the fresh taste of California to the Palmetto State, marking the unveiling of our fifth restaurant here; our Greer location has recently opened as well.

“Lexington, with its museums and breathtaking outdoor attractions, serves as inspiration. We’re excited to introduce this vibrant community to our menu featuring fresh-from-the-flame charburgers, award-winning sides, delectable sandwiches and more.”

In January 2024, Habit Burger Grill relaunched its Patty Melt at participating locations across the US for a limited period due to customer demand.

The Patty Melt features caramelised onions, melted cheeses and Thousand Island dressing on two chargrilled beef patties served on toasted rye bread.