Indian snacking brand Haldiram’s has launched its first international restaurant in the city of Dubai in the United Arab Emirates (UAE).
Known for its authentic Indian flavours and what is described as “unparalleled quality,” the modern dine-in and quick-service restaurant has opened at Manazil Al Raffa, Bur Dubai.
Founded in 1937 in Bikaner, Rajasthan, Haldiram’s aims to connect with the Indian diaspora in Dubai with the slogan “Come home to Haldiram’s”, and to deliver home-cooked Indian flavours.
The Dubai restaurant accommodates 110 guests, and features a diverse menu, including Raj Kachori, Choley Bhature, North and South Indian specialities, and sweets such as Motichoor Ladoo, Kesar Rasmalai and Kaju Katli.
To further enhance the dining experience, the Dubai outlet has introduced table service.
Haldiram’s director and owner Pankaj Agarwal stated: “Dubai is a booming hub of culinary diversity, and we are elated to launch our first international outlet in this iconic destination. With a rich legacy of bringing authentic Indian flavours to people, we aim to be in a space where customers can expect Indian cuisine just the way they like it with unmatched hospitality.
“This is just the beginning of our expansion journey, and we look forward to bringing Haldiram’s to more international locations shortly.”
Haldiram’s retail and quick-service restaurant president Kailash Agarwal added: “We are excited to enter the Dubai market with our unique restaurant that has a strategic blend of dine-in and quick-service restaurant formats to reach our audience in Dubai. Dubai is a melting pot of global cultures which is deeply seen through the diversity in food and is the perfect stage for us to showcase the richness of Indian cuisine to the global audience.”
In September 2024, it was reported that Singapore’s state-owned investment company Temasek Holdings was holding preliminary discussions to acquire a 10% to 15% stake in Haldiram Snacks, potentially valuing the Indian snack manufacturer at $11bn.
