Heal Wellness offers a wide variety of breakfast waffles, smoothie bowls, acai bowls and smoothies. Credit: Eve Lyn/Unsplash.

British Columbia-based food brands consolidator Happy Belly Food Group has announced its first franchised location for the quick service restaurant (QSR) brand HEAL Wellness.

The new restaurant will be located on Queen Street East in the Beaches, a neighbourhood in Toronto, Ontario.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Happy Belly chief investment officer Sean Black said: “This signing is a major milestone for Heal Wellness and Happy Belly Food Group as we leverage our previous franchising experience and framework to accelerate our growth. Heal Wellness will open its first franchised location on Queen Street East in the Beaches neighbourhood in Toronto, Ontario.

“This area of Toronto has been very good to us as the first ever location for our former brand Burger’s Priest as it was down the street, so we are very happy to return with our new brand.”

The latest announcement comes several months after Happy Belly signed an area development agreement with Heal Wellness in April 2023.

See Also:

The agreement was signed to open as many as 30 Heal Wellness franchise restaurants.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Black said: “With an anticipated Q1 2024 opening, we are accelerating Heal Wellness’ growth through both franchising and corporate locations. The Beaches location will be Heal’s seventh store location and with 50 units committed through our area development programme, we anticipate a significant number of openings in 2024.

“As we onboard our first franchisee, we anticipate many more throughout our QSR brand portfolio as we accelerate growth over the next several quarters through our asset light franchise system.”

Heal Wellness was co-founded by Jay Zuccato and Jesse Davidson, who opened the first restaurant in 2019 in Hamilton.

The QSR brand offers a wide variety of breakfast waffles, smoothie bowls, acai bowls and smoothies.

Black added: “Heal Wellness was an accretive acquisition by Happy Belly Food Group and it is anticipated that new store locations, both corporately and franchised, will continue to drive both top line and bottom line of the company.”