Hawaiian Bros’ expansion strategy is focused on franchise growth. Credit: Jon Kraft/Shutterstock.

American fast-casual restaurant brand Hawaiian Bros has announced an expansion into the Rio Grande Valley, Texas, with a multi-unit development agreement.

The deal, signed with franchisee William Marin, will see the addition of eight new restaurants across key markets.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Marin, an experienced franchisee with more than two decades of industry experience, will lead Hawaiian Bros’ expansion across the markets of Corpus Christi, McAllen, Laredo, Brownsville and Harlingen.

Marin’s portfolio includes Quiznos and Subway in South Texas, and multiple Popeyes in Corpus Christi.

Hawaiian Bros’ expansion strategy is focused on franchise growth, particularly through partnerships with seasoned multi-unit operators.

See Also:

Hawaiian Bros franchise development vice-president Grant Kreutzer said: “Their multi-unit restaurant operations and development experience, combined with their local market knowledge, will bring the Aloha spirit and spread positivity to South Texas.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Since March 2023, Hawaiian Bros has secured agreements with eight multi-unit franchisees. It plans to open 160 restaurants across 25 markets in 10 states in the US.

The brand currently owns and operates more than 55 outlets.

Hawaiian Bros recently opened two new franchise locations in Phoenix, Arizona and Lubbock, Texas as part of a franchise agreement with Stine Enterprises.

Hawaiian Bros is known for its island-inspired Plate Lunch: a choice of chicken or pork glazed with a selection of sauces.

The Plate Lunch is served with macaroni salad, steamed white rice or vegetables and Dole Soft Serve ice cream for dessert.