HEYTEA operates more than 4,000 locations across 300 cities globally. Credit: Robert Way / Shutterstock.

Chinese tea chain HEYTEA is set to open its latest New York store on 13 September 2024, coinciding with New York Fashion Week (NYFW).

The new concept store, located at Herald Square, is the first of its kind in the US from the brand, blending traditional oriental elements with modern design.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Its aesthetic draws inspiration from classic pavilion courtyards and ink paintings, featuring modernised pavilions and ink textures alongside imitation stone tiles.

Inside, the store is decorated with bamboo, lacquer work, rice paper and light film, creating an atmosphere of nature and warmth.

HEYTEA’s Herald Square store will be its ninth in the US and involves a collaboration with New York designer Sandy Liang.

HEYTEA, known as the originator of New Style Tea and New Asian Tea, uses organic milks, high-quality tea leaves and real fruits in its tea blends.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Its menu includes a variety of teas categorised as In Season, Cheesy Fruit Tea, Fruit Tea, Milk Tea and Pure Tea.

Following its launch in the US in December 2023, HEYTEA has set up stores in Los Angeles, Irvine, Rowland Heights and Seattle.

Globally, HEYTEA operates more than 4,000 stores in 300 cities, catering to 100 million customers.

HEYTEA associate global brand director Jessica Shen said: “We are delighted to be opening our 9th USA store in New York during NYFW.

“Inspirational design plays such a big part in our look and feel here at HEYTEA, which is why we have teamed with New York designer Sandy Liang to bring this element to life.

“This concept store will be a place where people can relax, recharge and enjoy real Asian tea.”