Tech-enabled multi-brand fast-casual restaurant platforms Hungry House and MegaBite have agreed to merge their business to create a new entity named BiteLabs.
The move is anticipated to bolster the presence of their chef-inspired, digital-forward brands across the US, Mexico and Peru, leveraging a combined network of 13 locations.
Founded in 2021, US-based Hungry House collaborates with chefs to create signature dishes, available through delivery and collection at its Manhattan and Brooklyn venues.
MegaBite focuses on introducing chef-backed virtual brands in Mexico and Peru, which can be accessed via delivery channels and its proprietary app.
With a combined annual revenue exceeding $6m, the merged entity will focus on in-store retail, first-party delivery and third-party delivery partnerships with platforms such as Uber Eats, GrubHub and DoorDash, as well as Rappi in Latin America.
MegaBite and BiteLabs CEO Pedro Neira said: “We believe that Hungry House and MegaBite, operating together, have the potential to be the most innovative, tech-enabled, multi-brand fast-casual restaurant group across the Americas.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData“We’ll continue to bring our vision of chef-backed fast-casual restaurants with a dynamic in-store experience and a robust native app to diverse audiences passionate about great food.
“This will uplift choice for the consumer with groundbreaking, high-quality culinary brands developed in partnership with today’s most exciting chefs and provide a range of consumer choices facilitated by algorithmically personalised options.”
The two companies will continue their operations as vertically integrated entities under the BiteLabs brand.
Neira stated: “We will aim not only to significantly increase our revenue performance, but also work toward world-class unit economics across our soon-to-be 15 locations in a retail-forward model, collaborate with our inspiring chef partners, and delight our curious diners from the US to Latin America.”